From January to April 2026, I worked as an independent brand consultant for Nike, presenting my strategic findings to agency partners at Wieden + Kennedy Portland. Full project coming soon!
I conducted a 1.5 month long research project, including desk research, focus groups, a survey, and in-person discovery.
Research
Using data from my research, I synthesized my core findings and conducted a segmentation and targeting analysis. I distilled the findings into a core insight and developed a strategic framework.
Strategy
I recommended specific, actionable tactics for Nike to implement based on my strategic framework, designed all mockups, and established KPIs.